
A value-added service (VAS) is a popular telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost,{cn|date=June 2013} to promote their primary business. In the telecommunication in...
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http://en.wikipedia.org/wiki/Value-added_service
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